IRB wins Ultimate Digital Sports Award for Rugbyworldcup.com
December 2011
Rugby World Cup 2011 is the winner of the best event accolade in the SportBusiness Ultimate Digital Sports Awards 2011.
The tournament’s comprehensive digital strategy and delivery was given a big thumbs up by fans from around the globe, hungry to immerse themselves in tournament content across multiple platforms.
deltatre has played a significant role in making this possible. A high-end website, mobile website, mobile apps, tablet apps, plus activities on social platforms enabled rugby fans to enjoy live and VOD matches, highlights, results and editorial content for a quality 24/7 access.
We have designed and built such services according to a unified vision that has enabled our client to offer viewers engaging, connected and continuous user experiences on multiple digital devices.
At deltatre we believe multi-platform is the key to help right-holders to maximize their investment in media-rights. The quickly evolving digital landscape was underlined by the fact that page impressions on the official mobile platforms outnumbered rugbyworldcup.com by a factor of three to one.
The mobile application has been downloaded more than 3 million times and garnered more than 350 million page views, while videos, including match highlights, daily news and best moments from the previous week , have been viewed more than 17 million times on the apps.
Furthermore, social media has played a crucial role in how people followed the event. The official RWC 2011 Facebook page has almost 1.5 million fans and #RWC2011 has received over 4.1 million mentions on Twitter. During the Final between France and New Zealand #RWCFinal was the 2nd most popular trend in the world for several hours.
For the third year in a row deltatre has supported clients that have won the Best Event website in the SportBusiness Awards: first UEFA for the European Football Championships, then FIFA for the Football World Cup, and now IRB for the Rugby World Cup 2011.
Find out more about 2011 SportBusiness Ultimate Digital Sports Awards
Read the official press release
For more information please contact:
Sales@deltatre.com / +39 011 384 1800